Vertex Awards IV: Bronze Winners

Food Club

Category: B2. Redesigned Brand
Retailer: Topco Members
Country: United States
Agency: Topco Associates

Summary:
Repositioned brand to appeal to millennial shoppers who want to make better decisions about health and community. New design captures the trust of its 72-year heritage plus contemporary styling. Easy to shop benefits in claim bubbles. Call out that only available in stores that give back to community

Credits:

  • Shelbi Sturges – Art Director
  • Brian Caron – Designer
  • Elaine Henderson – Brand Manager
  • DeForest Group – Photo Studio


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