Vertex Awards IV: Bronze Winners

M&K

Category: B2. Redesigned Brand
Retailer: Makro Brazil
Country: Brazil
Agency: Daymon

Summary:
M&K is a friendly brand offering value for money in Brazil. The rebranding embraces the proximity with customers, transmits a first price feeling and has a strong and fun presence. The logo changed into a happy face. The packaging is direct. The color is bold and typography is big for an easy reading.

Credits:

  • Creative Direction: Jens Sievert
  • Brand & Packaging Design: Rui Bravo
  • Packaging Design: Juliana Yamada
  • Account Executive: Ines Santos


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