Category: B2. Redesigned Brand
Country: United States
Create a new packaging design including logo, color palette, photography, and overall visual identity to reinvent the Portfolio brand
Improve shelf-presence and showcase the showroom quality product
Inspire and engage the décor shopper
Drive sales at shelf
- Brand Manager – Alisa Ogburn, Lowe’s
- Brand Director – Don Helms, Lowe’s
- Photo Producer – Cynthia Waters, Schawk!
- Creative Director – Leslie Kraemer, Birdsong Gregory
- Art Direction & Design – Jessica Manner, Birdsong Gregory
- Production Design – Joanna Garrett, Schawk!
- Copywriter – Elizabeth Burr, Lowe’s
- Project Managers – Sallie Reynolds, Lowe’s; Landis Trainer, Birdsong Gregory
- Design Strategy – Phillip Atchison, Birdsong Gregory