Category: G9. Packaged Goods
Retailer: Academy Sports + Outdoors
Country: United States
Agency: Academy Sports + Outdoors
Outdoor Gourmet is a brand catered to the outdoor cooking consumer.
Our goal is to provide an extensive assortment of outdoor cooking products at low price.
Redesign of the packaging is to show off our unique products through photography with colorful food and to stand out of our competition.
- Art direction: Charle Leung
- Designers: Thanh Nguyen, Thien Tran, Susie Degraff
- Photography: Rick Mapes