Vertex Awards IV: Bronze Winners

Jack Parker

Category: P4. Clothing
Retailer: Action
Country: Netherlands
Agency:Yellow Dress Retail

Summary:
Action launched a new Own Brand men’s underwear product range in this manufacturer driven category. A design that feels modern and qualitative enough to convince customers of the quality of the intrinsic product, and helps navigate. Bold identity reflecting the world of men’s underwear jumps sales.

Credits:

  • Brand manager client: Erwin Wentink, Hans van Hattem, Lotje Roussel, Ellen Peters
  • Designer: Lisanne Snoek, Barbara van der Hoorn
  • Photographer: Studio Zelden


Facebooktwittergoogle_plusredditpinterestlinkedinmail