Vertex Awards IV: Bronze Winners

Fresh Thyme Laundry Detergent

Category: H14. Maintenance
Retailer: Fresh Thyme
Country: United States
Agency: The Creative Pack

Summary:
Putting a twist on the traditional Fresh Thyme design that is lighter and brighter to capture its clean function. A plant pattern is added above the horizon to emphasize it as a plant-based cleaner. A color band, as well as an ingredient illustration, distinguish the scents in the range.

Credits:

  • Danielle Beal
  • Fern Serna
  • Heather Storie
  • Paola Ip
  • Corey Czer
  • Emma Tung
  • Mark Whyte


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