Vertex Awards IV: Bronze Winners

PnP Convenience Meals

Category: G9. Packaged Goods
Retailer: Pick n Pay
Country: South Africa
Agency: Daymon

Summary:
The Pick n Pay convenience meals are based on the idea of sharing (…to share) a traditional home meal with friends. Bringing elements that we have at home, such as table towels, into the design helps the consumer connect to a cozy home mood, where we invite friends over to share a homemade meal.

Credits:

  • Design: Jens Sievert / Sigbjorn Gjennestad / Silvia Maio
  • Account Executive: Ines Santos


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