Category: G9. Packaged Goods
Retailer: Pick n Pay
Country: South Africa
The Pick n Pay convenience meals are based on the idea of sharing (…to share) a traditional home meal with friends. Bringing elements that we have at home, such as table towels, into the design helps the consumer connect to a cozy home mood, where we invite friends over to share a homemade meal.
- Design: Jens Sievert / Sigbjorn Gjennestad / Silvia Maio
- Account Executive: Ines Santos