Vertex Awards IV: Bronze Winners

7-Select

Category: G9. Packaged Goods
Retailer: 7-Eleven
Country: United States
Agency: Brandimage

Summary:
For 7-Eleven’s line of everyday premium NBE snacks, we created a branding system to reinforce product quality, without being high-end or exclusive. Each product showcases ingredient flavor cues – shown naturally to convey flavor and support appetite appeal.

Credits:

  • Executive Creative Director: Don Childs
  • Creative Director: Scott Smith
  • Design Manager: Tim Binzer
  • Designers: Tim Binzer
  • Production Manager: Ree Foltz, Bud Halbeisen
  • Photo/Illustration: Mike Wepplo


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