Vertex Awards IV: Bronze Winners

FRANK

Category: G9. Packaged Goods
Retailer: Canadian Tire
Country: Canada
Agency: Jump Branding & Design Inc

Summary:
In a category dominant with national brand presence, the FRANK packaging utilizes wit and humor without sacrificing simplicity.  Through unique product-based copywriting and illustrations, we were able to bring the playful and irreverent character of FRANK to life.

Credits:

  • Sanja Stojakovic – Designer
  • Kaitlyn Haddlesey – Designer
  • Jason Hemsworth – Strategic Director
  • Adam Armstrong – Creative/Account Director
  • Photography – Stacey Brandford
  • Anthony Wolf – Associate Vice President
  • Lauren Turchet – Brand Manager
  • Emma Horner – Brand Consultant
  • Lauren Breslin- Packaging Specialist, Copywriter


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