Category: G12. Beverages: Non-Alcoholic
Retailer: Walmart Store Inc.
Country: United States
Agency: Parker Williams
The new range of Great Value pods delivers a fun, exciting identity that reflects traditional home comforts with a modern twist. The product is shot against a rustic wooden tabletop to reflect authenticity and quality, with added ‘latte art’ detailing to drive foodie cues and impulse purchase.
- Creative Director: Jo Saker
- Design Director: Andrew Cole
- Account Director: Samantha Lee
- Senior Account Manager: Christoforou Christoforou
- Senior Director Brand, Design, Packaging for Private Brands at Walmart: Sarah Paskell