Vertex Awards IV: Bronze Winners

Great Value Cappuccino/Hot Cocoa Mix

Category: G12. Beverages: Non-Alcoholic
Retailer: Walmart Store Inc.
Country: United States
Agency: Parker Williams

Summary:
The new range of Great Value pods delivers a fun, exciting identity that reflects traditional home comforts with a modern twist. The product is shot against a rustic wooden tabletop to reflect authenticity and quality, with added ‘latte art’ detailing to drive foodie cues and impulse purchase.

Credits:

  • Creative Director: Jo Saker
  • Design Director: Andrew Cole
  • Account Director: Samantha Lee
  • Senior Account Manager: Christoforou Christoforou
  • Senior Director Brand, Design, Packaging for Private Brands at Walmart: Sarah Paskell


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