Vertex Awards IV: Bronze Winners

Yosemite Road Wine

Category: G11. Beverages: Alcoholic
Retailer: 7-Eleven
Country: United States
Agency: Brandimage

Summary:
The Gen Y/millennial-age group was driving growth in the value wine segment. 7-Eleven’s goal was to strengthen its relationship with current consumers while resonating with the new, younger generation. The redesign revolutionized the label from a traditional wine to a unique iconic brand.

Credits:

  • Executive Creative Director: Don Childs
  • Creative Director: Scott Smith
  • Design Manager: Tim Binzer
  • Designer: Tim Binzer
  • Production Manager: Ree Foltz
  • Photo/Illustration: Tim Binzer


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