Category: G11. Beverages: Alcoholic
Retailer: Calgary Co-operative Association Ltd
Agency: Calgary Co-operative Association Ltd
The Social Collection is a range of premium wines targeted at customers who happily spend $20+ when entertaining. The use of metallic and matte inks, traditional typography, and a series of limited edition patterns (one for each varietal) convey quality despite the comparatively low price point.
- Brand Manager: Danielle Bussières