Vertex Awards IV: Bronze Winners

Metro Christmas

Category: B4. Holiday or Limited Edition
Retailer: Metro
Country: Canada
Agency: St. Joseph Communications

Summary:
Create a coordinated seasonal merch. program breaking with tradition in favor of fresh custom design motifs deployed on a range of offerings & promoting a winter holiday feeling across the store. Record sales + support of Irresistibles as the purveyor of unique, premium yet accessible food indulgence.

Credits:

  • Agency: St. Joseph Communications Content Group
  • Designers (St. Joseph): Creeshla Hewitt, Jennifer Ireland
  • Design and Branding Creative Direction (Metro): Eric Gagnon
  • Creative Director (St. Joseph): Dennis Benoit
  • Account Director (St. Joseph): Anna Agozzino
  • Illustration: Patricia Pino


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