Vertex Awards IV: Bronze Winners

Trolls Pet Fans Collection by Petco

Category: B3. Licensed or Co-Brand
Retailer: Petco and Unleashed by Petco
Country: United States
Agency: Petco Animal Supplies, Inc. in-house creative packaging team

Summary:
Our goal was to embrace the colorful & exciting world of Trolls through product & packaging. The packaging uses a custom dieline to represent the iconic Trolls hairstyle. The vibrant, bold color palette & unique mix of graphic textures combine to create packaging that is happy, joyous & inspiring.

Credits:

  • Agency: Petco Animal Supplies, Inc. in-house creative packaging team
  • Brand Director: Francesca Mahoney
  • Graphic Designer: Lindsey Schmal
  • Copywriter: Breean Lowe
  • Production: Nicholas Possedi
  • Product photography: OneKreate


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