Ex-Asda Director Joins Solutions for Retail Brands (S4RB)

Solutions for Retail Brands (S4RB) has announced the appointment of its new non-executive retail director. Penny Coates joins the private brand grocery retail specialist with a solid background in the industry having previously worked as private label director at Asda. She also held leading positions at other companies including Mars, PepsiCo and Boots and worked in various non-executive director and advisory roles.

As an executive main board director and managing director at Manchester Airports Group, Penny secured future growth deals and lead customer focus and sustainability programs at major UK airports.

This broad career has given Penny strong retail experience from the perspective of supplier, retailer and retail landlord, being ideal for S4RB who pride themselves on their depth of customer understanding.

On her appointment, Penny said:

“S4RB has created an impressive name for itself in the retail industry and it’s an exciting prospect for me to be joining at such a strong period of investment for the company, particularly in growing its US presence and the continued development of its innovative UBX Cloud Services.

“The UK is considered to be leading the way in the private brand retail industry and S4RB is right at the front of this progressive movement. I look forward to helping the business bring its transformational offering to even more retailers and suppliers, resulting in game-changing private brand products and customer experience.”

Working alongside some of the world’s largest retailers and brands including Asda, Waitrose and Walmart, S4RB produces and manages innovative software solutions to improve relationships and engagement between retailers, their own brand suppliers and consumers.

“We’re thrilled to be working with Penny,” commented James Butcher, director of S4RB. “With her impressive retail and management experience, we’re confident she will help us to meet our goals and in particular, increase our expansion into the US market.

“To help retailers evolve their private brands, we’ve made a series of investments into our team and products. Penny’s involvement will certainly help to drive S4RB’s offering forwards and cement our standing as leaders in the industry.”

Don’t miss S4RB’S latest industry report UNIFIED BRAND EXPERIENCE, New Thinking About U.S. Private Brand Success

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.