Natural and organic grocer, Earth Fare, is inviting its shoppers to rid their kitchens of ‘dirty’ products and replace them with only the cleanest and healthiest foods. Through March 21st, shoppers who trade in a competitor’s private brand food products will receive 25% off their purchase of Earth Fare private brand food products.

“We believe that a key component to living a healthier, longer life is making the right food choices, and that means saying no to harmful ingredients that are, sadly, all too common on many grocery store shelves,” said Earth Fare’s president and CEO Frank Scorpiniti. “We want all of our communities to enjoy only the cleanest, healthiest food available.”

To further support its commitment to providing healthy food for everyone, Earth Fare will donate one dollar* to local food banks in the 39 communities it serves each time a customer participates in the food swap.

Earth Fare made headlines earlier this year when it challenged Americans to regain control of their health through their food choices and Live Longer With Earth Fare. Since 1975, Earth Fare has distinguished itself as a leader in the healthy foods industry by developing a unique Food Philosophy that informs every product offered in the store. This Food Philosophy ensures that all products sold are free of high fructose corn syrup, artificial fats, and trans-fats, artificial colors, artificial preservatives, artificial sweeteners, bleached or bromated flour, antibiotics or added growth hormones. In addition, Earth Fare just announced that its more than 500 private brand food products are now sourced using only non-GMO ingredients, and new products are added to the shelves each day.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.