SPAR UK Launches Private Brand Popcorn

Retailer SPAR UK is launching a trendy new range of private brand popcorn consisting of Salted and Sweet & Salted flavors.

The popcorn market has experienced massive change over recent years as new brands have exploded onto the scene. An increase in popularity has seen the own brand popcorn market grow by 14% in just one year.

Cath McIlwham, SPAR UK Head of Brand said: “The trend for alternative snack choices is growing and we are delighted to respond to this by launching these two new varieties.

“Salted and Sweet & Salted are two of the top selling popcorn flavors in the market. We are providing our shoppers with not just a very tasty snack, but also a healthier option compared to other snacks and impulse purchases,” she added.

These new popcorn lines are the latest step taken by SPAR UK to keep adapting to changing customer needs.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.