Tasty news! Sears Canada has partnered with Canadian celebrity chef and Juno Award-winning recording artist, Roger Mooking, to celebrate the launch of its private brand Kenmore Pro Blender, available exclusively at the retailer’s locations across Canada. Perfect for unexpected guests, Chef Mooking has created a series of mouth-watering videos showcasing entertaining recipes that can be cooked with ease in the amazingly versatile heavy-duty blender.

“I’m a father of four incredible girls and know how hectic life can be at times,” says Chef Mooking. “The Kenmore Pro Blender makes preparing food for unexpected guests a breeze. It’s super quick and easy for both cooking and clean-up, and is a kitchen essential for Canadian families year-round.”

Combining one part family favorite and one part deliciousness, Chef Mooking has developed two exclusive recipes to be made entirely in the Kenmore Pro Blender. The Three Cheese Mac and Cheese and Feta and Fennel Spinach Dip recipes both utilize the blender’s heating function; and each can be easily prepared and fully cooked in less than fifteen minutes.

“We’re excited to introduce the new Kenmore Pro Blender, exclusively at Sears Canada,” said Brandon Stranzl, Executive Chairman, Sears Canada Inc.  “We have made it our mission to give Canadian shoppers the best quality products at unbelievable prices they’ll love. Canadians could easily pay four times the price for a similar product with the same features and benefits.”

For only $149.97 the Kenmore Pro Blender by Sears Canada is offered at an outstanding value and is available now both in-store and online, for 70% less than its direct competitors.

Chef Mooking’s Three Cheese Mac and Cheese
You’ll love this updated family classic now prepared in half the time. The creamy, soulful recipe combines old white cheddar, provolone and parmesan cheeses for gooey-perfection.

1 ½ Cups (375 mL) cups whole milk
1/4 Cups (45 mL) all-purpose flour
2 small cloves garlic, trimmed
3 Tbsp (45 mL) butter, cut into cubes
1 Tsp (2 mL) paprika
½ Tbsp (2 mL) kosher salt
1/4 Tsp dried basil
¼ Tsp (1mL) freshly ground black peppercorns
1 Cup (250 mL) grated old white cheddar
½ Cup (125 mL) grated provolone
1/3 Cup (80 mL) grated parmesan
2 ½ Cups (600 g) dry elbow macaroni

Cook macaroni according to package instructions. Set aside.

Meanwhile, start cheese sauce.

Add milk, flour and garlic cloves to the Kenmore Pro Blender, available exclusively at Sears Canada. Blend on high for 12 minutes, until mixture is hot and slightly thickened.

With power off, carefully remove lid, add butter, paprika, dried basil, salt, pepper and cheeses. Cover and blend on high until butter is melted and cheese is evenly incorporated, about 1 minute.

Toss cheese sauce with cooked macaroni and serve immediately.

*Makes 4 main course sized servings.
*Makes 2 ½ cups cheese sauce.

Chef Mooking’s Feta and Fennel Spinach Dip
Perfect for surprise unannounced guests, this crowd-pleasing recipe will have them begging for more. Prepared in mere minutes with the Kenmore Pro Blender, exclusively available at Sears Canada, it marries cream cheese, feta, baby spinach, fennel and olive oil and can be served hot or cold with pumpernickel bread or pita chips.

1 ½ Cups (375 mL) roughly chopped fresh fennel bulb, core and stalks removed
1 Tbsp (15 mL) olive oil
1 Cup (250 mL) full fat cream cheese, cubed
½ Cup (125 mL) feta, cubed
1 Cup (250 mL) packed baby spinach

For garnish:
½ Tsp (2 mL) toasted whole fennel seeds ½ tsp (2 mL) chopped fennel fronds (optional)

Add chopped fennel and olive oil to Kenmore Pro Blender, available exclusively at Sears Canada. Using plunger, pulse, then puree on medium low. Increase speed to high, remove plunger, and cover with lid. Blend on high until fennel is very smooth and cooked through, 5 minutes.

With blender off, carefully remove lid and scrape down sides and lid. Mixture will be very hot. Add cream cheese and feta. Blend on high until smooth, 30 seconds. Turn off.

Add spinach and use plunger to tamp leaves down into mixture. Pulse very quickly 2 -3 times, just until spinach is chopped through. Place in serving dish and garnish with toasted whole fennel seeds and fennel fronds if using. Can be served warm or chilled with pumpernickel bread or pita chips.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.