This past week the editors at USA Today looked at the extensive collection of products in Amazon’s private brand AmazonBasics. Their reviews reveal not only their thoughts on “What to buy from AmazonBasics” but “What not to buy from AmazonBasics.”
The best and worst products from Amazon’s affordable store brand
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AmazonBasics isn’t the flashiest brand in the game—it sells, well, the basics. Like the store brand of your favorite cereal, the AmazonBasics line is made up of Amazon-branded versions of several popular items that typically cost less than their name-brand counterparts.
Batteries, cables, dishcloths, and other home essentials are its raison d’être, and lets face it: those are some pretty unsexy products. Sifting through AmazonBasics is like sifting through the flotsam that washes ashore on Tom Hank’s island in Cast Away; you might find a cool pair of ice skates, but for the most part, you’re looking at VHS tapes and a dress that doesn’t fit.
But if you know where to look, you can find some absolutely killer products that live under the AmazonBasics umbrella. Like, well, an AmazonBasics Umbrella ($14.99 and under!) Here are the best and worst buys from Amazon’s store brand.