British Chocolate lovers should look no further for their Easter treat after Tesco’s finest* private brand Belgian Milk Chocolate Hidden Egg has beaten the best of the high street, including luxury artisan rivals, to be voted the Good Housekeeping Easter Egg of the Year.
It’s the second year in succession that Tesco has won the coveted award. This year, the judges were impressed by the award-winning Hidden Egg and praised its decadent look and ‘meltingly smooth chocolate.’
The Good Housekeeping Institute assessed 127 Easter eggs on their appearance, aroma and texture to find the best eggs for kids, teenagers, adults, sharing and free-from.
With a score of 80/100, it came joint top in a blind taste test with the Bettys Trio Spring Flower Eggs.
In addition, Tesco also scooped second place in the Good Housekeeping Hot Cross Bun tasting with its finest* Extra Fruity Hot Cross Buns. The buns were found to have ‘plenty of fruit’ and to be ‘delicately spiced’ – a winning combination for the testers.