Jet Adds Walmart Private Brands

Walmart’s recently acquired online retailer Jet.com’s has begun offering products from Walmart private brand portfolio including Great Value, Equate and Sam’s Choice. The move was facilitated the companies’ online order-fulfillment centers officially linking.

The two retailers will continue to operate independent sites and target different customers — Walmart.com for the everyday, price-conscious shopper and Jet for more upscale city dwellers, according to spokesman Dan Toporek in a quote from Bloomberg. Yet in certain cases, “where there are gaps in the assortment,” Jet.com will offer the Walmart private brands.



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Christopher Durham
Christopher Durham is the President of My Private Brand and the Co-founder of The Vertex Awards. He is a strategist, author, and consultant who has worked with Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro, Lowe’s, Food Lion, Hannaford and more building private brands. Durham has published five definitive books on private brands including his first book Fifty2: The My Private Brand Project. In 2017, he will debut his latest book Vanguard: Vintage Originals a look at innovation and disruption in private brand going back to the mid-1800’s. Durham lives in Charlotte, NC with his wife Laraine and two daughters Olivia and Sarah.