Jet Adds Walmart Private Brands

Walmart’s recently acquired online retailer’s has begun offering products from Walmart private brand portfolio including Great Value, Equate and Sam’s Choice. The move was facilitated the companies’ online order-fulfillment centers officially linking.

The two retailers will continue to operate independent sites and target different customers — for the everyday, price-conscious shopper and Jet for more upscale city dwellers, according to spokesman Dan Toporek in a quote from Bloomberg. Yet in certain cases, “where there are gaps in the assortment,” will offer the Walmart private brands.