Albert Heijn Expands Sustainably-Produced Meats

As part of its mission to promote the consumption of more sustainably-produced meats, Ahold Delhaize owned Dutch retailer Albert Heijn has extended its use of sustainably-produced meats, such as free-range or organic chicken, in its private brands.

In addition to upgrading its existing assortment, the retailer has introduced a new line of ready-to-eat foods, including free-range chicken casseroles, schnitzels, marinated free-range chicken, and burgers. In addition, all meat used in Albert Heijn (AH) branded convenience meals and salads is now either free-range or organic or certified ‘Better Life’ if it’s pork that is sourced in The Netherlands.



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Christopher Durham
Christopher Durham is the President of My Private Brand and the Co-founder of The Vertex Awards. He is a strategist, author, and consultant who has worked with Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro, Lowe’s, Food Lion, Hannaford and more building private brands. Durham has published five definitive books on private brands including his first book Fifty2: The My Private Brand Project. In 2017, he will debut his latest book Vanguard: Vintage Originals a look at innovation and disruption in private brand going back to the mid-1800’s. Durham lives in Charlotte, NC with his wife Laraine and two daughters Olivia and Sarah.