Albert Heijn Expands Sustainably-Produced Meats

As part of its mission to promote the consumption of more sustainably-produced meats, Ahold Delhaize owned Dutch retailer Albert Heijn has extended its use of sustainably-produced meats, such as free-range or organic chicken, in its private brands.

In addition to upgrading its existing assortment, the retailer has introduced a new line of ready-to-eat foods, including free-range chicken casseroles, schnitzels, marinated free-range chicken, and burgers. In addition, all meat used in Albert Heijn (AH) branded convenience meals and salads is now either free-range or organic or certified ‘Better Life’ if it’s pork that is sourced in The Netherlands.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.