Waitrose Rebrands “British” Lamb Meals

UK retailer Waitrose has rebranded its ‘British’ collection of private brand lamb ready meals after it was revealed last year that they contained lamb from New Zealand. The retailer initially remedied the mislabeling with a sticker acknowledging the meat’s origin, but now all ‘British’ lamb meals, will be rebranded ‘Classic’ to alleviate confusion.

A Waitrose spokesperson told the BBC that the British label “was only ever supposed to denote the origin of the recipe but we understand why confusion has arisen”.

The move was applauded by the National Farmers Union, who said the previous wording was ‘misleading’ for shoppers and ‘frustrating’ for farmers.



Facebooktwittergoogle_plusredditpinterestlinkedinmail