Sainsbury’s Debuts Chinese Red Wine

British retailer Sainsbury’s has introduced a new Chinese Red wine to their range, with a white wine to follow next month. The Changyu Noble Dragon Red comes as the latest addition to the range that continues to expand into new and exciting regions of wine production.

The Noble Dragon Red is a Cabernet Gernischt/Cabernet Sauvignon blend from the Yantai region. It is from the coastal Shandong Peninsula which has a maritime climate and is therefore an elegant expression of Cabernet with an intense, smoky red, packed with blackberries and cassis and a smooth finish. Changyu Pioneer Wine Co. because they are the oldest wine producer in China (founded in 1892) and have a long history of wine making. A Riesling will be joining the range in the coming weeks.

Georgina Haughton, Sainsbury’s wine buyer for South Africa, South America & China says: “We know customers are keen to broaden their repertoire and we’ve been looking to some distinctive regions and countries for new additions to expand our range. China is now the second largest producer of grapes destined for wine production (ahead of France), so it’s great opportunity to do just that. For anyone who usually enjoys traditional Cabernet Sauvignon blends from Bordeaux then this is a good option to broaden your horizons. It will go brilliantly with both Asian meat-based dishes as well as a traditional English roast.”

Customers expect to see more of these unusual wines from Sainsbury’s in the near future, with the supermarket announcing their plans to launch a Uruguayan Albarino wine in the next month. Albarino, predominantly from Spain, has taken off among UK customers in recent years. Like the Spanish styles, this Uruguayan example, called Colinas de Uruguay is a fresh and food-friendly wine from top producer Bodegas Garzon.

Georgina comments: “Until quite recently, I’d say Uruguayan wine was one of the best kept secrets of South American wine production, so I’m excited that we’re able to bring this Albarino to our shelves. Albarino is such a distinctive, food-friendly grape and I think customers will really enjoy it as an introduction to wines from Uruguay.”

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.