BJ\’s Wholesale Club is helping families save even more in 2017 by adding more products to the Wellsley Farms and Berkley Jensen private brands. The expansion will include a wide assortment of fresh foods, organic options and premium home products. These brands offer incredible value and outstanding quality and are a popular choice among BJ\’s members, with more than 90% of members purchasing products from their brands.

BJ\’s Wholesale Club Facebook fans will have the chance to win a year supply of one of the following products in the #OnlyYourWalletCanTell promotion; Berkley Jensen Nutrient Blend Dog Food, Wellsley Farms Marinara Sauce, Berkley Jensen Allergy Medicine, Berkley Jensen Diapers, Berkley Jensen Bath Tissue, Wellsley Farms Snacks or Wellsley Farms Nut Bars. Visit for official rules and details.

\”BJ\’s provides the highest quality, value and assortment through the Berkley Jensen and Wellsley Farms brands,\” said Scott Williams, vice president of own brands and quality at BJ\’s Wholesale Club. \”Our members love the excellent value and quality of our exclusive brands. Wellsley Farms and Berkley Jensen consistently deliver premium products backed by our 100% Money Back Guarantee. That\’s value you can trust.\”

Wellsley Farms sets the bar when it comes to quality and taste, sourcing from the best bakers, growers, ranchers and fishermen from around the world and locally. Upcoming new releases from Wellsley Farms include Seltzer, Greek Yogurt and an expanded assortment in the juice category. The brand offers a wide assortment of foods, including produce, dairy, deli, bakery items, frozen foods, snacks, assorted wines and non-alcoholic beverages to help smart saving families fill their pantries with premium products at unbeatable value.

Every Berkley Jensen item has been carefully engineered and tested to deliver goods with superior performance and reliability. Upcoming new releases from Berkley Jensen include ECO Laundry Detergent, Chaise Lounger Pet Bed and new patio collections. From diapers and formula, health and beauty products to furniture, sundries and apparel, Berkley Jensen offers unmatched value for everyday necessities.

With the latest additions to the Wellsley Farms and Berkley Jensen product lines, BJ\’s has curated a collection of exclusive products to give smart saving families everything they need without compromising on quality or fun, allowing them to stock up and live generously.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.