The Women’s Choice Awards announced this week they that have honored the Kenmore Sears private brand with the 2017 Women’s Choice Award as America’s Most Recommended Range, Dishwasher, Refrigerator and Washer/Dryer appliances for a fourth consecutive year. This award designation is based on a national survey that was distributed to tens of thousands of women across America who were asked to select the brands that they would highly recommend to their family and friends.
“The Women’s Choice Award’s mission is to simplify her life by recognizing brands tried, tested, and highly recommended by women – making it easy to buy with confidence,” said Delia Passi, CEO and Founder. “By carrying the Women’s Choice Award seal, brands like Kenmore signify their commitment to empower women to make smart buying choices.”
“The Kenmore brand has been trusted by Americans for more than 100 years and is woven into the fabric of the American lifestyle,” said Tom Park, president of the Kenmore, Craftsman and DieHard brands. “American women are our primary customers and we take pride in listening to women and developing products that meet their needs. So it is an honor to receive ‘The Women’s Choice Award’ from this respected consumer organization. Reliability, performance and service are our hallmarks.”
Women have remarkable spending power and its continually growing. They currently control the majority of the purchasing decisions for consumer goods in America. Women are also likely to influence or manage big ticket purchases as well as everyday purchases, according to a Nielson Report. That, together with a Forbes article stating that word of mouth has been shown to improve marketing effectiveness by 54%, reveals the significance of being a highly recommended brand by women.
Passi commented on how the Women’s Choice Award serves as a competitive differentiator in today’s cluttered marketplace.
“When a woman is willing to recommend a brand or service to others, it means that business has earned her loyalty. Those are the businesses we wish to recognize for meeting the needs and preferences of their female customers, who are the toughest customer,” Passi said.
“We recently introduced our Kenmore Elite Black Stainless suite of appliances, which are designed based on feedback from our customers, the majority of whom are women,” Park added. “The smudge-proof finish is perfect for busy families, which is feedback we’ve heard, particularly from moms.”
“We are pleased to salute the Kenmore brand for its focus on excellence, a commitment that is recognized by women consumers nationwide,” said Passi.