SPAR’s Recipe for Deliciously Simple Meals

As part of grocer SPAR’s commitment to delivering products which meet the changing needs of their customers, SPAR UK has unveiled a new range of private brand cooking sauces. They form a key part of SPAR’s campaign to offer shoppers delicious evening meals for every night of the week.

The four new sauces in the range are Bolognese, Tomato & Herb, Tikka Masala and Korma and they will be available from all stores this month. SPAR is keen to provide customers with all the components for a complete own brand meal which offers value for money, a great taste and can be ready to serve in 30 minutes.

SPAR’s private brand continues to innovate with changes in the market and this has been recognized across the industry over the last 12 months.

Joanne Cramer, SPAR UK Senior Brand Manager said: “The new range of own brand sauces is yet another step we are taking to offer our shoppers a deliciously simple and cost effective solution to evening meals. It is imperative that we continue to listen to what our customers want and adapt accordingly to these needs. Great taste, value for money and convenience are key drivers for shoppers and our aim is to satisfy them as best we can.”



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.