Macys Sells Iconic Private Brand Frango

Department store retailer Macy’s announced that they have entered an agreement by which Garrett Brands the owner of Chicago icon Garret Popcorn Shops to acquire Frango, a premium chocolate private brand, with a long history in Chicago.

As the owner of Frango, Garrett Brands will develop, create, sell and distribute Frango products consistent with the brand’s legacy. Macy’s, Inc. will continue to sell Frango products in the Frango Café at Macy’s State Street store in Chicago, at more than 350 additional Macy’s store locations in the United States, and online at macys.com.

The Frango private brand was created by Seattle, Washington’s Frederick & Nelson department store in 1918; the company and Frango trademarks were both acquired by Chicago’s Marshall Field’s department store, which introduced its private brand recipe in 1929. Frango mints were produced in large melting pots on the 13th floor of the flagship Marshall Field’s store on State Street for 70 years.

“Frango is a perfect fit for our company’s portfolio, aligning well with our strategy to preserve and grow iconic brands that have historic franchise value with a unique and storied past,” said Lance Chody, owner and CEO of Garrett Brands. “This is an exciting opportunity to expand the reach and offerings of the delicious Frango confections consumers know and love to more people in more places, just as we have done with our other brands.”

Maneesha Khandelwal, senior vice president of Garrett Brands, added, “We are committed to preserving Frango’s highest standards of taste and quality, and its heritage in Chicago and Seattle as key pillars of building on the brand’s identity.”

“We are happy to have found such a natural partner in Garrett Brands and are confident they will be great stewards of the Frango brand,” said Tim Baxter, chief merchandising officer at Macy’s, Inc. “We will continue to offer Macy’s customers the Frango products they love online and at Macy’s stores in Chicago, Seattle and across the country. And, given Garrett Brands’ history of thoughtfully growing brands, we are confident that this partnership will introduce new customers to premium Frango chocolates.”



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.