Are You Ready for Tomorrow? PLMA’s 2017 Annual Meeting & Leadership Conference

There may not be any supermarkets on Mars yet, but you can be sure that tomorrow’s marketplace on Earth will look extraterrestrial compared to today’s shopping experience. Apps, drones, and dashes are here and robots are changing the supply chain. PLMA’s 2017 Annual Meeting and Leadership Conference takes you to tomorrow’s marketplace so you can see what it will look like and plan what you can do now to help yourself later. The conference will be held March 23-26 at the Westin La Paloma in Tucson, Arizona.

While retailers are not going to revamp existing store designs overnight, one company is launching a format without check-out counters while others are testing out one hour delivery in stores in France, Germany and England. Packaging of products could also be extraterrestrial. Packaging that dissolves upon use, packaging that is edible: technology already exists to make these today. As national brands adopt revolutionary new packaging, the pressure will be on private brands.

The conference takes you step-by-step through tomorrow’s marketplace, including a special workshop on scenario planning which can help companies adjust production and marketing in the face of future changing events. Plus, PLMA offers its unique “Meet the Retailer” segment, introducing you to one of America’s leading retailers and their plans for innovation in the years ahead as well as the PLMA Hall of Fame Breakfast.

Presentations will include

Tomorrow’s Marketplace
Speaker: William Gillispie
Retail and CPG Leader
IBM Global Business Services

Packaging for the Future
Speaker: Michael Vincent, CPP
Principal Packaging Consultant
The Sustainable Package

Meet the Retailer
Speaker: Jac Ross
Senior Director, Own Brands Product Development
Ahold USA

Scenario Planning Workshop
Speaker: Paul J. H. Schoemaker
Executive Chair
Decisions Strategies International

Register today. Telephone (212) 972-3131 or email

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.