Thomas Schröder, president of the German Animal Protection Association said that Lidl was their first partner to confirm the collaboration and this action would enable shoppers to buy products that honor animal welfare. The private label fresh milk launched in January 2017 is christened as Ein Gutes Stück Bayern, suggesting the place of its origin Bavaria.
Jan Bock, purchasing manager for Lidl Deutschland, added: “For us, acting responsibly towards people and the environment includes a greater effort towards the protection of animals. The ‘Ein Gutes Stück Bayern’ dairy products stand for animal welfare and sustainability and we are pleased that our efforts are now visible through the premium Tierschutz seal.”