Prognostication, Private Brand & 2017

Another year has gone by. Another year is starting. The Private Label Manufacturers Association’s web-based video magazine PLMALive! has assembled its yearly expert panel to evaluate the past twelve months and forecast what’s ahead. Here’s a chance to match your powers of prognostication with the experts. Join host Tim Simmons and PLMA’s commentators: Len Lewis, Roy White, Carol Angrisani and My Private Brand founder Christopher Durham.



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Christopher Durham
Christopher Durham is the President of My Private Brand and the Co-founder of The Vertex Awards. He is a strategist, author, and consultant who has worked with Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro, Lowe’s, Food Lion, Hannaford and more building private brands. Durham has published five definitive books on private brands including his first book Fifty2: The My Private Brand Project. In 2017, he will debut his latest book Vanguard: Vintage Originals a look at innovation and disruption in private brand going back to the mid-1800’s. Durham lives in Charlotte, NC with his wife Laraine and two daughters Olivia and Sarah.