Trader Joe’s 8th Annual Customer Choice Awards

Iconic private brand retailer Traders Joe’s has released its 8th Annual Customer Choice Awards featuring the favorite products as voted on by customer’s nationwide. The big surprise is that the legendary Trader Joe’s Cookie Butter was dethroned after several years as the favorite overall product.

This list continues to reinforce the retailer’s well-earned reputation as a home for new flavors, tastes, and innovations.

Favorite Overall:
Mandarin Orange Chicken

Runners Up:
Cookie Butter
Joe’s Diner Mac ‘n Cheese
Triple Ginger Snaps
Pound Plus 72% Dark Chocolate

FAVORITE BAKERY:
Soft Pretzel Stick

Runners Up:
Almond Ring Danish
Sourdough Bread
Kringle
Organic French Baguette

FAVORITE BEVERAGE:
Spiced Cider

Runners Up:
Triple Ginger Brew
Winter Wassail
100% Honey Crisp Unfiltered Apple Cider
100% Cranberry Juice

FAVORITE CANDY:
Dark Chocolate PB Cups

Runners Up:
Dark Choc Covered Almonds
Scandinavian Swimmers
English Toffee
Dark Choc Sea Salt Caramels

FAVORITE CHEESE:
Unexpected Cheddar

Runners Up:
Triple Creme Brie
1000 Day Gouda
Sharp Cheddar Pub Cheese
Goat Cheese Log

FAVORITE COFFEE:
Cold Brew Coffee

Runners Up:
French Roast Coffee
Wintry Blend*
Kona Coffee
Joe’s Dark

FAVORITE CONDIMENT:
Organic Ketchup

Runners Up:
Green Dragon Hot Sauce
Thai Sweet Chile Sauce
Aioli Garlic Mustard
Hatch Valley Salsa

FAVORITE FROZEN:
Mandarin Orange Chicken

Runners Up:
Joe’s Diner Mac ‘n Cheese
Riced Cauliflower
Hatch Chile Mac ‘n Cheese
Chocolate Croissants

FAVORITE HOME/BATH:
Tea Tree Tingle Shampoo

Runners Up:
Coconut Body Butter
Pumpkin Body Butter
Head To Toe Balm
Lavender Dryer Sachets

FAVORITE MEAT(LESS) :
Soy Chorizo

Runners Up:
Meatless Meatballs
Ground Turkey
Chicken Sausage
Grass Fed Ground Angus Beef

FAVORITE PRODUCE:
Bananas

Runners Up:
Avocados
Brussels Sprouts
Riced Cauliflower
Arugula

FAVORITE SALAD:
Arugula

Runners Up:
Baby Spinach
Cruciferous Crunch
Butter Lettuce
Healthy 8 Chopped Veggies

FAVORITE SNACK:
Peanut Butter Pretzels

Runners Up:
Organic Corn Chip Dippers
Plantain Chips
World’s Puffiest White Cheddar
Kettle Corn

FAVORITE PUMPKIN:
Pumpkin Butter

Runners Up:
Pumpkin Bread & Muffin Mix
Gluten Free Pumpkin Bread & Muffin Mix
Organic Canned Pumpkin
This Pumpkin Walks Into a Bar



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.