China’s Yonghui Superstores Partners With Bain To Aquire Daymon Worldwide

Just a day after the official press release from Bain Capital about their acquisition of a majority share of Daymon Worldwide Reuters reports on the $413 million transaction as well as the inclusion of Chinese supermarket operator Yonghui Superstores Co Ltd in the deal.

Yonghui will invest $165 million for a 40% stake in Daymon, while Bain Capital will buy 60%. The news of the significant Chinese investment points to Bain’s interest in leveraging Daymon to grow business in China.

The Fuzhou-based supermarket chain, Yonghui Superstores Co Ltd, is one of China’s Fortune 500 companies it is China’s fifth-largest hypermarket company. The retailer operates more than 460 supermarkets in 17 provinces and cities including Beijing, Shanghai, Chongqing, Zhejiang and Guizhou.

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Christopher Durham
Christopher Durham is the President of My Private Brand and the Co-founder of The Vertex Awards. He is a strategist, author, and consultant who has worked with Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro, Lowe’s, Food Lion, Hannaford and more building private brands. Durham has published five definitive books on private brands including his first book Fifty2: The My Private Brand Project. In 2017, he will debut his latest book Vanguard: Vintage Originals a look at innovation and disruption in private brand going back to the mid-1800’s. Durham lives in Charlotte, NC with his wife Laraine and two daughters Olivia and Sarah.