China’s Yonghui Superstores Partners With Bain To Aquire Daymon Worldwide

Just a day after the official press release from Bain Capital about their acquisition of a majority share of Daymon Worldwide Reuters reports on the $413 million transaction as well as the inclusion of Chinese supermarket operator Yonghui Superstores Co Ltd in the deal.

Yonghui will invest $165 million for a 40% stake in Daymon, while Bain Capital will buy 60%. The news of the significant Chinese investment points to Bain’s interest in leveraging Daymon to grow business in China.

The Fuzhou-based supermarket chain, Yonghui Superstores Co Ltd, is one of China’s Fortune 500 companies it is China’s fifth-largest hypermarket company. The retailer operates more than 460 supermarkets in 17 provinces and cities including Beijing, Shanghai, Chongqing, Zhejiang and Guizhou.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.