Daymon Worldwide Sells Majority Stake to Bain Capital

2017 starts out with a bang in the private brand industry as today Bain Capital Private Equity announced the acquisition of a majority stake in Daymon Worldwide. Established in 1970, employee-owned Daymon has evolved over its 46-year history to expand its retail services and global presence. Bain will aid Daymon’s global growth plans, enabling it to access increasing demand in Asia’s high-growth markets

Jim Holbrook, CEO of Daymon

“This transaction is a very positive development for our company, our employees and our clients,” said Jim Holbrook, CEO of Daymon. “Bain Capital Private Equity is one of the world’s leading private investment firms and has a proven track record for partnering with management teams to provide the resources and capital needed to grow great companies. The firm’s extensive experience in global consumer and retail industries, will be key as we work to accelerate the growth of our company, increase our service offerings and expand our services.”

Bain Capital Private Equity’s proven operational expertise and globally integrated platform will support the acceleration of Daymon’s global ambitions, enabling it to access increasing demand in Asia’s high-growth markets. The firm also brings significant resources which present the company with opportunities to explore strategic acquisitions and accelerated organic growth. Since 1984, Bain Capital Private Equity has made approximately 300 investments that have generated industry-leading returns and has extensive experience in consumer and retail industries, having invested in companies like Canada Goose, Michael’s, TOMS, among many others.

“Daymon’s leading global market position and impressive track record of consistent revenue growth presented a very compelling opportunity for partnership. The company’s numerous achievements and accolades are a direct result of its talented leadership team, dedicated employees and their ability to set ambitious goals and execute accordingly,” said Jonathan Zhu, a Managing Director of Bain Capital. “We are thrilled to join forces with Daymon and look forward to working with them on the many growth opportunities this transaction will bring in the U.S. and Asia’s emerging economies.”

The company’s leadership team remains in place and will continue to oversee the day-to-day operations of the business.

BofA Merrill Lynch served as financial advisor to Bain Capital Private Equity for this transaction.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.