Asda Launches Slimzone

Walmart’s UK division has introduced a new private brand range of frozen Ready Meals called Slimzone. The meals have been designed to be free to enjoy if you’re following the Slimming World Extra Easy plan and customers are already raving.

According to the retailer “We’re getting some great feedback from people who say they’re loving the new products like the “really tasty” Vegetable Arrabbiata, “good and flavorsome” Pork Sausages and “delish” Chicken Tikka Masala.”

The products haven’t been endorsed or tested by Slimming World. Whilst Slimming World has said that it cannot currently confirm that the products are Free, it has said: “Looking at the packaging, there is a strong likelihood that the Slimzone meals will be Free or low in Syns.”

Asda has been completely transparent and shared the full list of ingredients for each of the Slimzone meals here to help customers compare and make their own mind up.

In the meantime, take a look at some of the things people are posting on social media after trying the meals themselves…


Geraldine Carruthers: “Had the Tikka Masala tonight and it was delish, couldn’t finish it all!! Will defo be buying again”

Tracey Deas: “Tried one last night was really lovely and a decent portion as well”

Nicola Warren: “Just had the chicken tikka, omg amazing too much for one as it’s a huge portion. Have to say it tastes a lot nicer than the SW one. Thick and creamy sauce and big chunks of chicken and lots of it. Highly recommend it x”

Sarah Savage: “Well done Asda, tried the sausages they were great in slimmers casserole and my calculator said they were syn free too #cheap#healthy #delicious”

Claire Williams: “Iv had one one of these meals for my tea for 3 days with extra veg and lost 3lbs, they r so filling and really tasty, thank you asda”

Eileen McGeown: “Looks like a great selection of dishes and some real tasty ones too! #triptoasdasoonastheresroominfreezer”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.