PB CAREERS: Fresh Direct – Private Brand Associate Manager

Fresh Direct – Private Brand Associate Manager

Recipe for Success
The Associate Manager, Private Brands will support with the Private Brand Team, managing self-manufactured and Private Brand goods post launch. In addition to identifying and pursuing cost savings opportunities, the position will lead promotional plan development, supply chain optimization, and extension/discontinuation plans for the current assortment among other day-to-day management activities.

Key ingredients

  • Negotiate and maintain competitive component costs for all private brand suppliers; seek to improve cost positioning through terms negotiation and payment method optimization
  • Establish and build relationships through frequent interaction with suppliers; confirm promotions and sales plans; on-going exploration of innovation and line extension opportunities
  • Develop and maintain promotional and marketing plan and objectives for all private brand programs; analyze effectiveness and adjust as needed
  • Consult business partners on distribution model optimization to drive costs out of the supply chain (backhaul, off-site storage plans etc.); create inventory turn objectives and minimize inventory outages
  • Maintain benchmarks that will determine private brand program success; utilize data to analyze and forecast results, recommending adjustments to improve performance as needed
  • Recommend adjustments to existing SKU mix; including extension and discontinuation plan and seasonal price/promotion/assortment changes
  • Establish retail price strategy, gross profit, sales objectives for existing private brand programs
  • Support cross-functional P&L; achieve sales and gross margin budgets for the assigned categories
  • Host maintenance cuttings to ensure all products continue to meet specifications after launch; continually share feedback with supplier community to improve quality

Add to the mix –

  • Possess excellent leadership, negotiating, and planning (forecasting) skills
  • Financial acumen and analytical skills / Budget-management skills and proficiency / previous P&L experience a plus
  • Comfortable juggling and coordinating multiple projects across several key marketing channels simultaneously
  • Must be detail orientated with optimal organizational skills; with a focus on teamwork, project management and follow-up
  • Demonstrated ability to establish and maintain strong relationships with internal and external stakeholders
  • Ability to autonomously create and track progress in an ambiguous fast paced environment

Who is FreshDirect?
Launched in New York City in 2002, FreshDirect is a leading online fresh food grocer delivering farm-fresh foods and brand-name groceries directly to the doors of customers throughout five Northeastern U.S. states, including New York City and Philadelphia. We are committed to sourcing the freshest and best-tasting meat, fish, produce and specialty items through direct relationships with suppliers, growers and farmers around the world, and its in-house team of chefs and bakers produce a wide selection of freshly-made meals, baked goods and more.

FreshDirect “At the Office” delivers the same high-quality food with expanded product offerings and services for corporate clients. In 2015, FreshDirect expanded its portfolio with the launch of FoodKick, a mobile-first food business that connects consumers to the freshest, tastiest finds in food, drinks, and lifestyle essentials all delivered within an hour.

Our company aspires to be a valued corporate partner in all communities in which it serves, and works extensively with dozens of charitable and community partners. 

Why choose FreshDirect?
We are an innovative Food Technology company offering an environment where you can grow a career and feed your future and have fun while doing it! Great people deserve great benefits and we go above and beyond!

Wait, there’s more! Check out our #workperks:
Working here is pretty much as cool as you’d imagine – lots of food, lots of energy, and a whole lot of happy hours.

  • Flexible and generous PTO plan
  • 20% discount on FreshDirect and FoodKick plus an employee at-cost food program (FD Market)
  • Thirsty Thursdays, book club, monthly birthday breakfasts, and other happy hours
  • Wellness programs like weekly meditation, yoga, and Zumba, and monthly manicures and massages
  • Monthly Lunch & Learns covering things like “The Very Best Cheese and Wine”
  • We have a 24-hour shuttle service that runs back and forth to the subway
  • We offer up to $5000 per hire as a referral bonus
  • Summer barbecues and annual company picnic for friends and family

Learn more using @FreshDirect on TwitterInstagramFacebook, and YouTube!

Disclaimer: The above statements are intended to describe the general nature and level of work being performed by the Team member(s) assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of individuals in this position. Position Descriptions may be subject to change as the needs of the organization change.

As an EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER, FreshDirect does not discriminate against applicants or employees because of their race, color, citizenship status, national origin, ancestry, sex, gender, sexual orientation, age religion, creed, marital status, veteran status, domestic violence victim status, familial status, or on any other basis prohibited by law. Furthermore, FreshDirect will not discriminate against any applicant or employee because he or she is disabled, a disabled veteran, or a veteran of the Vietnam era, provided he or she is qualified and meets the requirements established by FreshDirect for the job.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.