Trace One Partners With CBX Software

CBX Software, a provider of Total Sourcing Management and PLM, and Trace One, today announced that they have agreed to partner to bring together their respective offerings and go-to-market teams to offer a modern and comprehensive solution for both the food and non-food private label retail markets.The collaboration consists of

The collaboration consists of jointly marketing, selling, and developing integrations between the companies’ respective products. Through the relationship, both CBX Cloud and Trace One Customers will have access to the first PLM and Sourcing Management platform that services the needs of all key categories, for both private label product development and direct sourcing operations.

CBX and Trace One benefit by empowering resources to effectively compete for opportunities with hypermarket and grocery supermarket retailers that provide a comprehensive cross-category variety of offerings such as home furnishings, consumer goods, apparel, general merchandise food, and health and beauty products. Private Label has become a key strategic differentiator for retailers and this partnership will help drive cross-business efficiencies and increased speed-to-market, leading to improved margins and higher levels of consumer trust.CBX Cloud and Trace One Customers will benefit from being able to access a complete range of PLM and Supply Chain management modules, including product development and specifications, request for quotations, sourcing, order management, quality assurance, factory compliance and critical path management. Customers will no longer need to invest in and support multiple systems in order to properly manage the unique requirements of both food and non-food private label products.

CBX Cloud and Trace One Customers will benefit from being able to access a complete range of PLM and Supply Chain management modules, including product development and specifications, request for quotations, sourcing, order management, quality assurance, factory compliance and critical path management. Customers will no longer need to invest in and support multiple systems in order to properly manage the unique requirements of both food and non-food private label products.”This partnership is a real game-changer in the PLM market space,” said Eric Linxwiler, Vice President of Business Development at CBX Software. “Providing our Customers with economies of scale and supply chain compression through the use of a Cloud platform to manage both food and non-food products will save money, improve quality assurance and streamline supplier and factory management.”

“This partnership is a real game-changer in the PLM market space,” said Eric Linxwiler, Vice President of Business Development at CBX Software. “Providing our Customers with economies of scale and supply chain compression through the use of a Cloud platform to manage both food and non-food products will save money, improve quality assurance and streamline supplier and factory management.””With the continuing emergence of e-retail and channel blurring across the retail environment, retailers are demanding solutions that support their entire store, food and non-food,” said Shaun Bossons, Chief Revenue Officer at Trace One. “This exciting partnership with CBX will allow us to achieve these objectives and help retailers and manufacturers adapt their private label strategy to drive both consumer loyalty and trust across all categories.”

“With the continuing emergence of e-retail and channel blurring across the retail environment, retailers are demanding solutions that support their entire store, food and non-food,” said Shaun Bossons, Chief Revenue Officer at Trace One. “This exciting partnership with CBX will allow us to achieve these objectives and help retailers and manufacturers adapt their private label strategy to drive both consumer loyalty and trust across all categories.”



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.