A Conversation with Nancy Cota, VP, Own Brands, Albertsons

Nancy Cota, AlbertsonsIn this edition of the Private Label Manufacturers Association’s web-based video magazine PLMALive! Tim Simmons talks with Nancy Cota, Vice President of Own Brands Product Management for Albertsons, about the role of store brands. She believes they play a crucial role in building shopper loyalty for mainstream supermarkets.