A Conversation with Nancy Cota, VP, Own Brands, Albertsons

Nancy Cota, AlbertsonsIn this edition of the Private Label Manufacturers Association’s web-based video magazine PLMALive! Tim Simmons talks with Nancy Cota, Vice President of Own Brands Product Management for Albertsons, about the role of store brands. She believes they play a crucial role in building shopper loyalty for mainstream supermarkets.



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Christopher Durham
Christopher Durham is the President of My Private Brand and the Co-founder of The Vertex Awards. He is a strategist, author, and consultant who has worked with Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro, Lowe’s, Food Lion, Hannaford and more building private brands. Durham has published five definitive books on private brands including his first book Fifty2: The My Private Brand Project. In 2017, he will debut his latest book Vanguard: Vintage Originals a look at innovation and disruption in private brand going back to the mid-1800’s. Durham lives in Charlotte, NC with his wife Laraine and two daughters Olivia and Sarah.