Private Brand Growth: 2016 – 2020


    Market Research Reports, Inc. has announced the introduction of their newest research report “
    Private-label Food and Beverages Market in the US 2016 – 2020”.

    Products labeled as private are those that are owned by the retailers themselves rather than manufacturers. These products are also referred to as name brands, store brands, own label, retailer brands, or generics. Private-label products are available in nearly all food and beverage categories.

    The report covers the present scenario and the growth prospects of the private-label food and beverage market in the US for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail sales of various private-label food and beverage products to individual consumers in the US is considered.

    The market is divided into the following segments based on geography:

    • Americas
    • APAC
    • EMEA

    According to the report, vendors are becoming more recognized as brands, promoting their private-label products as alternatives to national brands. Due to the attractiveness of the market and high sales coming from private brands, large retailers are now increasing private-label brand offerings.

    Further, the report states that one of the major challenges to the private labels is the presence of national brands in the market with wide product ranges. National brands have a wide customer base and high brand awareness; company goodwill plays a significant role while choosing a product.

    Private-Label Food and Beverage Market in the US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

    Key players in the private-label food and beverage market in the US: Costco, Kroger, Trader Joe’s, Walmart, and Wegmans.

    Other Prominent Vendors in the market are: A&P, Ahold USA, ALDI, CVS Pharmacy, Delhaize Group, Dollar General, Family Dollar, Giant Eagle, H-E-B, Hy-Vee, Loblaw Companies, Meijer, Metro, Publix, Rite Aid Pharmacy, SuperValu, Target, Wakefern, Walgreens, Whole Foods Market, and Winn Dixie.

    Key questions answered in this report

    • What will the market size be in 2020 and what will the growth rate be?
    • What are the key market trends?
    • What is driving this market?
    • What are the challenges to market growth?
    • Who are the key vendors in this market space?
    • What are the market opportunities and threats faced by the key vendors?

    Spanning over 67 pages and 36 Exhibits “Private-label Food and Beverages Market in the US 2016 – 2020” report covers Executive summary, Scope of the report, Market research methodology, Introduction, Market landscape, Country overview, Market segmentation by distribution channel, Market segmentation by product category, Market drivers, Impact of drivers, Market challenges, Impact of drivers and challenges, Market trends, Vendor landscape.

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    Christopher Durham
    Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.