Perrigo Receives Approval For Nicotene Gum

Perrigo announced this week that it has received approvals from the U.S. Food and Drug Administration for Abbreviated New Drug Applications referencing GlaxoSmithKline’s Nicorette White Ice Mint Gum (nicotine polacrilex gum 2 mg and 4 mg). These products will be packaged and marketed as store brands or private brands and provide consumers with high-quality, value alternatives to Nicorette White Ice Mint Gum.

Nicorette White Ice Mint Gum is used to help patients quit smoking by reducing nicotine withdrawal symptoms. Annual sales for the 12 months ending November 2016 were $79 million.  

Perrigo’s Executive Vice President & President, Consumer Healthcare Americas, Jeff Needham commented that “This product approval reflects Perrigo’s commitment to providing customers and consumers with high-quality value alternatives to important OTC products. Perrigo’s innovative OTC product offerings are what drive value for our customers as they keep pace with changing consumer preferences.” 

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.