Defense Commissary Selects SpartanNash to Supply Private Brands

SpartanNash Company today announced this past week that it has been selected by the Defense Commissary Agency (DeCA), which operates U.S. military commissaries worldwide, as DeCA’s partner in its new initiative to offer a variety of private label products in its commissaries.

“Our customers have been asking for private label for a long time,” said Joseph H. Jeu, DeCA’s director and CEO. “They are smart, savvy shoppers who know that private label products are cost-effective alternatives to national brands. We’re excited to help them save more at our commissaries.”

DeCA officials also anticipate the private brand offering will drive foot traffic to the commissaries.

SpartanNash was selected by DeCA following a rigorous selection process. Key selection criteria included simplicity, ease and efficiency of implementation, cost savings, and ability to support and grow the program in the future.

“We are excited that DeCA has selected us to support this important initiative, and to provide commissaries with private label products for the first time in their history,” said Dennis Eidson, SpartanNash CEO and Chairman of the Board. “This partnership will provide military families with quality options and the opportunity to stretch their food budget. Many of our active duty and veterans are on a limited income, and their military benefit provides savings which are key to meeting their families’ food and household needs. Patriotism is one of our core values, and we are extremely proud to serve our nation’s service members, their families, and military partners around the world.”

Over the next several months, DeCA will work closely with SpartanNash to begin implementation of this program.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.