UK-based Asda Innovation Chef Mark Richmond has come up with a clever way to make sure the classic British mince pies are filled to the brim – eliminating the gap. And it hasn’t gone unnoticed – the private brand Extra Special mince pies have been praised in top Christmas food awards including BBC Good Food, Good Housekeeping and Delicious Magazine.
Mark was inspired by memories of his granny baking mince pies at home. She would always make sure the pies were filled with plenty of mincemeat and the lids of the pies were pressed down to remove any air.
“We’ve filled the pie with as much mincemeat as possible and used some clever technology to press the lid onto the pie which removes all the air – just like I would when making pies by hand with my granny when I was young.
“It was simply a case of reverting back to my grandma’s kitchen and how she used to close that gap.”
Mark, who’s taste-tested more than 750 mince pies to ensure the mince pie gap closed, said: “The line creates 720 mince pies a minute so we’ve got to get it right. I think even Willy Wonka would be happy with this process!
Our Extra Special mince pies were highly commended in the Good Housekeeping Institute’s Christmas taste test and the 2016 BBC Good Food Christmas Taste Awards. They were also the Supermarket Winner in Delicious Magazine’s Christmas Taste Tests and scooped up an Olive Magazine award.