Winn-Dixie, & Bi-lo Give Back With Private Brand

In honor of Giving Tuesday, Southeastern Grocers (SEG), parent company of BI-LO, Fresco y Más, Harveys and Winn-Dixie stores, announced Feeding America, the largest domestic hunger relief organization, as an official charity partner.

To help fight hunger in the communities it serves, Southeastern Grocers partnered with Feeding America to launch a new SEG hunger relief program; with Southeastern Grocers donating five cents to Feeding America for every loaf of SE Grocers private brand sandwich bread purchased by customers.

Ian McLeod, President and CEO of Southeastern Grocers said, “One in eight people struggle with hunger in America – many food insecure people fall within our footprint, which is why we are committed to fighting hunger hand-in-hand with Feeding America.”

“Together with over 8,000 food bank partner agencies and food rescue programs across seven states, we are now increasingly committed to supporting people who may not have access to a healthy meal with this new fundraising bread program,” states McLeod.

From now to November 24, 2017, customers can join Southeastern Grocers and Feeding America in fighting hunger and supporting families in need simply by purchasing loaves of SE Grocers Bread at any BI-LO, Fresco y Más, Harveys or Winn-Dixie store. SE Grocers Bread products include:

  • White Bread, $1
  • 100 Percent Wheat Bread, $1
  • Honey Wheat Bread, $1
  • Old Fashioned Round Top Bread, $1
  • Split Top Bread, $1
  • Large Sandwich Bread, $2.09

As well as the on-pack bread donation program, SEG will continue to contribute significant food donations, with more than 150 million pounds of food, resulting in over 125 million meals being donated through their Food Rescue program since 2009 from BI-LO, Fresco y Más, Harveys and Winn-Dixie stores.

Matt Knott, President of Feeding America said, “We are thankful to Southeastern Grocers for its commitment to supporting families in need. Americans who struggle with food insecurity do not have regular access to enough food for a healthy, active life. The SEG program not only helps to bring attention to the issue of hunger in the U.S., but also provides everyone the opportunity to fight hunger in their local communities.”



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Christopher Durham
Christopher Durham is the President of My Private Brand and the Co-founder of The Vertex Awards. He is a strategist, author, and consultant who has worked with Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro, Lowe’s, Food Lion, Hannaford and more building private brands. Durham has published five definitive books on private brands including his first book Fifty2: The My Private Brand Project. In 2017, he will debut his latest book Vanguard: Vintage Originals a look at innovation and disruption in private brand going back to the mid-1800’s. Durham lives in Charlotte, NC with his wife Laraine and two daughters Olivia and Sarah.