Wegmans Lowers Prices on Private Brand

wegmans-copyIn time for the holidays and to help customers make healthy meals on a budget, Wegmans has expanded its list of private brand products, lowering prices on more than 235 products including 40 that are most meaningful to families week in and week out. This includes a mix of small pack and Family Pack sizes.

“Our approach to pricing is simple. We offer the lowest prices in the market on items families use most, so they don’t have to run around town to find the best value,” said President Colleen Wegman. “2016 has been a challenging year of deflation for our entire industry, lowering the costs and retails for staples like eggs and ground beef. As a family company, we’re able to invest in lowering prices on even more products, like almond milk and Greek yogurt, to keep current with the changing trends of what today’s families are buying most.”

A variety of the items with new consistent low prices reflects the growing customer demand for organics. The list of products is also heavy with fresh produce, including organic salad blends, organic bananas, and asparagus.

In addition, to produce, the new consistent low prices include products found in dairy, grocery and frozen foods (see price examples below).

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.