In time for the holidays and to help customers make healthy meals on a budget, Wegmans has expanded its list of private brand products, lowering prices on more than 235 products including 40 that are most meaningful to families week in and week out. This includes a mix of small pack and Family Pack sizes.
“Our approach to pricing is simple. We offer the lowest prices in the market on items families use most, so they don’t have to run around town to find the best value,” said President Colleen Wegman. “2016 has been a challenging year of deflation for our entire industry, lowering the costs and retails for staples like eggs and ground beef. As a family company, we’re able to invest in lowering prices on even more products, like almond milk and Greek yogurt, to keep current with the changing trends of what today’s families are buying most.”
A variety of the items with new consistent low prices reflects the growing customer demand for organics. The list of products is also heavy with fresh produce, including organic salad blends, organic bananas, and asparagus.
In addition, to produce, the new consistent low prices include products found in dairy, grocery and frozen foods (see price examples below).