“Today, the competition begins,” said Christopher Durham, founder of My Private Brand , as the 4TH Annual Vertex Awards International Retail Brand Design Competition opened for entries. This year will feature the first ever Vertex Awards event the first week of May in Amsterdam, stay tuned for details.
Open to private brands worldwide and all trade channels, the Vertex Awards accepts design entries introduced in-store between November 2015 and November 2016. Points are awarded for design, information architecture, originality, structure, and x-factor.
“Because of the point spread for each level, it’s possible to have more than one Gold Level winner in a category, but not have anyone qualify for a Silver,” said Durham. “We believe this is the way to reward outstanding design while ensuring mediocre designs don’t win by default the way they would in a First, Second, Third Place competition.”
Phillip Russo publisher of Global Retail Brands magazine and co-founder of the competition concurred. “At the end of the day, this competition is about turning private label design on its ear. Last year’s winners set the bar, showing the world fantastic store brand packaging does exist. We’re excited to see what the entries bring this year.
The entry fee is $195 per entry.