The Vertex Awards IV Opens For Entries

vertex-front“Today, the competition begins,” said Christopher Durham, founder of My Private Brand , as the 4TH Annual Vertex Awards International Retail Brand Design Competition opened for entries. This year will feature the first ever Vertex Awards event the first week of May in Amsterdam, stay tuned for details.

Open to private brands worldwide and all trade channels, the Vertex Awards accepts design entries introduced in-store between November 2015 and November 2016. Points are awarded for design, information architecture, originality, structure, and x-factor.

“Because of the point spread for each level, it’s possible to have more than one Gold Level winner in a category, but not have anyone qualify for a Silver,” said Durham. “We believe this is the way to reward outstanding design while ensuring mediocre designs don’t win by default the way they would in a First, Second, Third Place competition.”

Phillip Russo publisher of Global Retail Brands magazine and co-founder of the competition concurred. “At the end of the day, this competition is about turning private label design on its ear. Last year’s winners set the bar, showing the world fantastic store brand packaging does exist. We’re excited to see what the entries bring this year.

The entry fee is $195 per entry.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.