Waitrose & Heston Blumenthal Debut Banana Bacon Trifle

hestonCelebrity chef and iconoclast Heston Blumenthal is launching a remarkably unusual trifle, just in time for Christmas. The new private brand Heston from Waitrose Banana and Bacon Trifle arrives in store this week.

A rich, decadent trifle with layers of banana, caramel, chocolate and rum is topped with smoky bacon bits, in the chef’s typical quirky style.waitrose_131781701748634

Heston Blumenthal says, “When I was a kid, I remember eating a bacon and banana sandwich during one of my holidays. I loved how you wouldn’t normally think of putting those two flavors together but they just worked so well. I can’t wait to hear about people’s reactions when they see and taste this fantastic dessert at their Christmas dinner table – it’ll definitely be a talking point!”

The trifle layers include a caramelized banana compote, topped with rum-soaked chocolate sponge, a layer of buttery, salted caramel sauce, chocolate shavings, a creamy vanilla custard with a smoky bacon flavored cream and sprinkles of gold cocoa nibs. The trifle also comes with a sachet of bacon pieces for customers to add themselves.

Retro desserts have seen a surge in popularity recently, as sales of trifles are up 34% at Waitrose compared to last year. Family favorites like profiteroles have seen makeovers at the supermarket, including savory ingredients and modern twists.

Aileen Wood, Waitrose Dessert Buyer says: ‘We’ve loved working with Heston to create a truly special trifle with a real sense of humor. His range of products at Waitrose often works with classic dishes he loved as a child, and this trifle is no exception. The bacon twist works incredibly well with the rest of the ingredients and fits perfectly into Heston’s innovative range of Christmas sweet treats.’

The trifle will initially launch in Waitrose stores as part of a meal deal, where it will be available in two packs of mini trifles (£3.99). The minis are intended for customers to try before they buy the larger version to entertain their guests at Christmas. The large trifle will be available from December (£12.99/793g).

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.