Amazon Launches Presto! Detergent

    amazzon-presto-5Since Amazon’s much-anticipated introductions of Happy Belly in coffee and snacks as well as Mamma Bear in organic baby food the retail world has cautiously held its breath anticipating the impending launch of additional private brands. Earlier this month that anticipation was sated a small bit with the debut of Presto!. According to the retailer the new private brand has harnessed the power of plants to bring customers a Biobased Liquid Laundry Detergent.amazon-presto-1

    The highly concentrated plant-based formula is designed to squash stains and defeats dirt with ease. Presto! Biobased Liquid Laundry Detergent is EPA Safer Choice Certified and contains USDA Certified Biobased ingredients that are gentle on sensitive skin. Amazon even sourced a bottle for the detergent in recycled plastic (excluding colorant). The goal is clean and simple: To provide an effective, gentle laundry product while continuing our quest of building a brighter future, from the ground up.amazon-presto-3

    Presto! Biobased Liquid Laundry Detergent contains 96% USDA Certified Biobased ingredients, and each bottle lasts up to 53 loads. Presto! Biobased Liquid Laundry Detergent is available in Fragrance-Free. Plus, it’s EPA Safer Choice Certified, letting you know our liquid laundry detergent is certified to meet the EPA’s Safer Product Standards.amazon-presto-4amazon-presto-2



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    Christopher Durham
    Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.