Woolworths Eliminates Microbeads In Private Brand

woolworths-storeAustralian retailer Woolworths is replacing all the plastic microbeads in its private brand beauty and personal care products with biodegradable ingredients.

Currently, Woolworths has replaced microbeads with natural and biodegradable alternatives such as Jojoba Oil Beads, apricot kernels and synthetic wax beads.

“Next year’s launch of new beauty products will include salt and sugar scrubs. As part of Woolworths’ Good Beauty Journey commitments, all our private label beauty products are also endorsed by Beauty Without Cruelty, giving customers peace of mind,” says Deshi Moodley, Woolworths’ quality innovation and sourcing manager.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.