S4RB Receives Seven Figure Investment

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s4rbSolutions for Retail Brands Limited (S4RB)
, a Nottingham, UK-based private brand grocery retail specialist, received a seven-figure investment from Foresight Group’s Foresight Nottingham Fund.

The exact amount of the deal was not disclosed. In conjunction with the funding, Mike Quinn of Foresight will join S4RB’s Board as Investor Director.

The company intends to use the funds to expand into national and international markets, develop its software solutions and grow its current 30-strong team.

Founded in 2006, S4RB provides a cloud software platform for retailers to evolve their private label brand products by providing an insight into product performance, and introducing collaboration with suppliers around product quality, innovation, incident management and brand initiatives.

Clients include Asda, Musgrave Group, Safeway, Waitrose, Walgreens Boots Alliance and Walmart.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.