Mark Tritton, Target’s Chief Merchandising Officer Talks

targets-chief-merchandising-officer-mark-trittonThis weekend the AP ran a brief but fascinating interview conducted by Retail Writer Anne D’Innocenzio with Target’s Chief Merchandising Officer Mark Tritton and of course he calls out Private Brand. With mentions going to Our Generation private brand dolls and their fashionable attire and the new private brand holiday experience Wondershop.

Q&A: Target’s Chief Merchandising Officer Mark Tritton

Target is hoping to have a bright holiday by emphasizing low prices as well as highlighting private-brand clothes and home goods and splurges for the season.

It’s the first holiday season at Target for Mark Tritton. He became chief merchandising officer, meaning he’s in charge of what’s on the shelves, in June after joining the discount retailer from Nordstrom.

Target struggled over the summer, in part by not focusing on the second part of its “Expect More, Pay Less” slogan. But business improved in the third quarter and Target raised its outlook for a key sales figure for the holiday period. The Minneapolis-based retailer is counting on drawing customers with the seasonal Wondershop, in addition to its hot children’s clothing brand Cat & Jack and a kid’s home collection called Pillowfort. In food and beverage, it’s doubling its assortment of craft beer from last year. With most of the holiday merchandise ordered before he came to Target, Tritton has been involved in putting together how the discounter markets its products and prices them.
Read the interview.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.